If you are In The Grand Rapids Area and looking for a marketing firm to help represent your firm
Well you have come to the right place.
Ahh Pure Michigan Honestly, if you are from michigan you know the beauty we have here in the state with the colors of all season's
Cups Of Coffee
Incorporated as a village around 1838, Grand Rapids is the second largest city in Michigan with a population of about 200,000. There are roughly 1.3 million people within the greater Grand Rapids metropolitan area, making it the second largest metropolis in the state as well.
Located on the Grand River in western Michigan, Grand Rapids lies 30 miles east of Lake Michigan. Its founding father, Louis Campau, was an astute businessman who dealt in real estate after establishing a trading post with the Ottawa Indians in 1827. More than 2000 years ago, the mound building Hopewell Indian tribe inhabited the area. The city's most famous son is President Gerald R. Ford.
Grand Rapids experiences all four seasons. Summer and winter temperatures are moderated by Lake Michigan. However, the lake-effect contributes to an average annual snowfall of 64.4 inches. July average daily high and low temperatures are 82.3 and 60.5 degrees Fahrenheit. January average daily high and low temperatures are 29.3 and 15.6 degrees Fahrenheit.
Can’t help but wonder in the day and age of email marketing, if all the opt in’s on every website is beginning to become overwhelming. It seems like every website you go to these days has an opt in box.
I can’t help but wonder if all the consumers out there are getting a little burned out on all the opt In.
They say that to be a great digital marker these days you need to have a email list, and the only way to get that email list is with an opt in box on your website. with catchy slogans like, try now for free, but wait, i will teach you
how i made (insert fictitious number here) and so on and so forth.
Yes i do know the value of having a list, but at the same time what about the end user? I am serious when i say this every site has a opt in box. And corporate America does very little to stay in touch unless you are a credit card then you will get emails weekly.
Opt in Now, Optin here,
Just kidding there is no opt in anywhere on this page, I am just trying to make a point that some pages really don’t need to have an opt in box. Unless you’re doing some for form of lead generation then what can you offer the end user?
I do not think people think about that, and I for one am always thinking about the end-user the final product if you will. I think we are all taught the same that we need to collect the emails so we have a customer again to sell to the do we?
I for one never like to follow the rest of the herd if you will, if everybody is learning the same thing how do we separate ourselves from the rest of the business world. All I’m saying in this article as maybe it’s time to start thinking outside the box and try different approach. There’s an old saying in the business world that if your not growing in adapting your dying. And I think that’s what’s going on today with the opt in boxes, maybe it’s time to take a fresh look at this approach.
Are we as marketers being overzealous in trying to collect every damn email out there? I for one do not have any opt in boxes on my website whatsoever. I have a simple contact page that if people want to opt in there than they can. Am I losing a ton of business? Maybe, but in the end as an SEO agency what can I offer an email list?
More back links? On page optimization? Higher search engine rank?
These are all pretty much covered in end as a SEO or digital marketing agency anyway so what is the point of having an opt in box? I’ll am asking you dear readers to think outside the box and maybe there at maybe we need to take a new approach to this.
I love the slide in box, that gives the end user a choice as to whether they want to optin?
And not just cram it down there throat, I am not against collecting email’s all i am saying is now. We as marketing folks need to look for a fresh new take on this whole process, and ask our-selfs if we really want to be like every firm out there.
Some examples of this is site control They are a great firm and i used to have them but like i had said earlier i am not a big fan of optin box what so ever.
You can see it is just a tab, and gives the customer the option as to if they want to subscribe or not. A very clean link for sure, then you click on it
Just as nice as any opt in box out there, and yes you can configure it anyway you want.
just trying to spit out different options and i am in no way affiliated with this firm. This article was more for a different view as to how you could still get the e mail and not keep slamming those damn, WAIT BEFORE YOU GO.
Fist and foremost i have to confess that for years i was a die hard Fire Fox user and would never dream of leaving that browser in a million years.
But i do not know what happened with the latest release 51 beta. That damn thing would crash over and over again on me. I do not like being a guinea pig for beta neither,
I did love firefox for its speed and private mode and the extensions out there. But i did start my quest for a new browser this last few weeks and here is what i got.
Firefox is a great browser for speed and extensions, it has always been one of my favorite brwosers out there and if you are with another browser maybe it is time to take a look at this one, Hey looking is not cheating. I meen what could it hurt, your old browser just is not keeping up with you thats all.
Next on the list is the Google Nater…….hmmm i will work on the pun
Chrome is Googles answer to the browser world and for some this thing is a rock.
I must admit, Chrome and i have had our fun together, and while slower (in my eyes) than FireFox it is a great browser as well. I do like all the add ons , extensions. It is a great choice over all.
Maybe your browser and you do not need that much time together and you are looking for a quick fling? Chrome is up your alley, she is quick, but not to quick. She will be gone in the morning Just kidding
Chrome is a great browser by far, and a great choice for you FireFox folks that are thinking of jumping the fence.
Next on the list is the girl down the road that has won my heart as of late. Sure she is not the hot girl in town. And she has a few extensions but not like the other’s. She is quiet and sleek as a race car she also has a VPN <<<<yeah i said that right a Virtual Private Network and she is fast.
She is built on the same frame as chrome but i have got to tell you Opera has blown me away with it’s speed. Now i am sure there some hard core guys saying blah blah blah.
Listen dick weed my site my view
Opera has become that girl that your mom promised would come into your life. And has been a great thing for me. I do love the added security of a VPN and to be honest it does seem faster to me.
While it does take a little to get used to i do love the look and speed but do not like the fact that most of my extensions that i use i can no longer use.
Conclusion, i do and have loved all the different browsers out there but to me for speed and security i do love Opera. And will stay with this one for sometime, Marriage? To soon to tell
I almost forgot this browser also has built in ad block for all you folks that hate ad’s as much as me this is just what the doctor ordered.
Your a small business owner and are just dying to get more customers. But the budget is small ….well because you do not have any clients.
What do you do? Pay per Lead? SEO, is all this stuff just bullshit that people are spewing to get more money from you and dammit where are the new clients we are going broke here. Sound familiar? How do i know this story so well? i have been in you shoes my friend and once upon a time owned a carpet cleaning business and would have killed to get more clients. And god knows you are not ready to shell out 1k on a hope and a dream. Well hang on and your answers are coming now.
Pay Per Lead
There is a well known model out there called pay per lead, the problem is all big business is all over it and charge a fortune for it. Not for the average small shop and what if i told you they sell those leads over and over again. So what do you do? First there are alternatives to this…well like us at Six Gun Group
We do Lead generation and you only pay when the calls come in at a set rate, so let’s get to the most popular questions.
Why do i pay and the lead does not go with me? Well we have found most of the time the average shop does not do the one thing that counts the most answer the damn phone. We do not sell leads to others like the bigger shops, but if i send you a lead and you do not answer the phone we better look at something else.
I can not close them so i am not paying, We will move on to the next client because we do work hard to get you those leads and if you do not close them that is not our fault.
How do i know they want my services? Because the way we target folks, they would not have called to begin with.
This all sounds good but how much upfront? Nothing we wave all the upfront cost and there is no contract. This is a very good deal if you need clients, we do all the work and it is up to you to close them. We get paid to bring them in.
The pay per lead model does tend to be the best model for most shops out there no matter the vertical, just stay away from the bigger firms out there as they have only one thing in mind your wallet. And whether you go with a firm like us or another SEO shop i am sure you will have a better chance for new clients because we do care and treat every client like your family.
Now with SEO this is more of a long term play and unfortunately most seo shops and media firms scream the same thing. We will make you number one….
And lets no kid one another here, most folks that we deal with would not mind being number one, but the bottom line is they just want more leads period. SEO is a longer play and does take time, and watch yourself there are alot of fly by night shops that promise and slam a ton of porn links and then you know what happens? No more site. This is a very serious deal and we treat it as such, hence the form on our contact page, we want long term clients.
We do not work with Porn Or Realtors
I do not know why but those 2 verticals call at all hours and scream why am i not number one.
Seo does take time and yes money, so depending on your budget you will have to make a decision and go with that.
If you would like us to quote either one for you give us a call:
So I was asked the other day, Hey i own a website and do not get much traffic what can i do??? (really to a SEO you said that?)
So i said well you can always buy traffic, His response ….Like ad words?
Me, Hell no.
Here is the problem for most small business out there is that you really don’t know 2 things. 1) who is your customer? do you know? And 2 ) Where to buy laser targeted traffic from. When you buy website traffic, most will use google ad words or Bing. The problem with that is most do not know who there customer is and then just blanket bid and hope for the best here. Look if you want to just through money out the window, i will give you my pay pal address.
Buying Web Site Traffic
So where do you go to buy traffic? Do a search and there are a ton of other networks out there that will help you get the traffic you need all day long. You can use Facebook? But to be honest i think there rates are a little high (what i am cheap man) You could use 7 Search
But watch out for some networks i have tried and will not name but they never did convert, and i am sure was just robot crap traffic (china russia) You do have to pay attention and talk to these folks they will help you with this stuff as well.
Media Planning and Buying?
Before any of that happens you really should make a plan, IE who is your customer? what are his or her likes/ dislikes? How old are they? If you can not answer these questions you really do need to take a step back, because you really are just spinning the wheel and hoping for the best here.
First get demographics of what , who and where your next client is. (EDIT: Here is a place to start if you wonder what your client is asking)
Next make a budget for your ad, and plan on a ROI. Not just spinning the wheel here, this is business and let’s run it as such.
Keywords, you will need this list to help you as well. I always go for around 200 and start cutting after the campaign begins.
That should be a good start to get you on the right path for your next campaign with your media buy.
One thing that a lot of small business do not do and should is consider buying banner ads
Getting a banner made really is not that expensive and there are a few places that do this like 99 designs, 20 dollar banners, etc and then it is just a matter of working with a traffic source to help your business which is very targeted.
Now if you own a local heating and cooling shop, this might not be the best thing unless there is a local website that gets a ton of traffic then yes.
But we will use a client i had not to long ago who was spending 14 dollars a click and i said listen we could do a banner and then target jst home buyers/ builders on buy sell ads for as little as 5 bucks per thousand and he said no i think that is a dumb idea. Ok what ever
We will still use this example: You could go to buysellads and place a banner with massive numbers and i am sure you would make money
If you look at some of these they have very strong numbers and it is very targeted traffic. A lot of marketing folks out there have known this for some time and use it every day.
You could get over 2 million impressions for 500 bucks, bet your thanking me right now……your welcome
Now you have to keep in mind that the click thru rate is low with banners, like 1 % some times 7% But it is all a numbers game really. Out of that you will get conversions for your business.
There are other places as well to put your banners for targeted traffic, just do a search. And a little secret, you can have your business on fox news site….
One of the most under utilized forms of traffic out there and i will give you a real life example:
I was working with a client, who was spending a shit load on Google ads. I did some research and said this is stupid we have more traffic coming from YouTube and we can advertise this dirt cheap. I think it is a better way to go.
No we will stick with Google Ads, My Moto is you can not fix stupid so to hell with him.
Here is a little know fact, Google and YouTube want you to advertise your videos. Did you know you could promote your local business video for as little as a penny. Yes you read that right a penny a click.
One of the biggest things i hear, i do not own a video camera. Yes you do, we all do.
Start with your phone, and Hey this is Steve from steves gutter service. Weather you need your gutters cleaned or new give us a call. Done
It really is that easy, and i think most would be shocked at the traffic it would bring them. and once it gets traction it would be traffic for life for free.
This really is a short post to help your average small to mid size business. The really is an art to buying this stuff, but the purpose of this article is to make you realize that there really are more options out there other than what most folks use. There are a ton of agency and display networks that will launch you to the next phase for your business.
For some folks this might be a little much to handle, and hey i get it. If you want to hire a guy who knows a little about this stuff click Here
There were a hell of a lot more i could have gone into about buying media, but there really is a art to it. Corporate America has teams in place that do nothing more than this all day every day. And while the average small shop does not have that kind of budget (things i hear everyday) Then i tell them, what if i could get you traffic for as little as .04 cents a click? It can be done and yes it does convert.
You do not need to be trapped into the 18 dollar click there are many other options out there, and they are looking for your services everyday.
So Today I thought 1 I would actually start writing in my Blog of my site instead of just making pages. 2 Try and help folks looking for answers to there questions. Am i a Mind reader? LOL NO I got that image from a great website called Answer The Public
This is a great site for many questions that folks have in real time, IE You will get a better understanding of what your customer is really looking for from you and your products. and it spits them out in a data form or pic form.
I wont answer all these that i found but i do hope it does help you with the ones i will answer.
How is SEO Important?
Well for the average small business out there if you do not pay attention in this digital age, you will get left behind in the dust. SEO is Very important especially to a small business these day’s . You are letting leads go every day right through your fingers and trust me when i say that there is a sea of folks looking for all kinds of services. Take for example a small HVAC shop that has not done a thing with his/ her site and yet complains there is no work out there. There is but your competition is eating your lunch and laughing to the bank.
I have a deep rooted interest in this one, because back in the day i had a brick and mortar shop and struggled with trying to find new clients and did not realize the power of the computer. And yes it is for more than just playing games. The truth about SEO is that Google is had enough of trying to convince small business to take action and is favoring big business and yes you will loose even more ground this coming year.
How to SEO Optimize your site:
Funny first question i get from folks all the time is how do i do the SEO thingy…… ( and just for the record i do laugh every time)
Easiest way to start with your site is to get citation for your site. IE Yellow pages, Yelp, City Search, and for the love of god yes you need your real address and phone number. So help me God if one more business contact’s me and says they do not want there address and phone out there i will scream. There is a great tool for checking on how your site citation’s are with these HERE
It is a great Tool from MOZ and will help you get on the right track as to what your site needs and what you should do to get them. I believe they will also help you get the ones that you need as well. If not there is
Those are the 2 that come to mind first and foremost.This is just a start to be honest and there really is way more to answer here but this will help put you above your competition real easy. There is a ton more to do to a site like i said, but you would be surprised at how many local shop’s do not have that. and that will help in you’re rank as well.
How Does an SEO Make Money?
How do i get paid? Well I tell folks all the time to think of it like a Race Car. And it is my job to make you the fastest car out there. Just because you show up at the track does not mean your going to win. I have to tweak it, and tune it to make sure you are faster than the next guy. And yes you will pay me to do my job, the sad truth is there are a ton of folks that claim to be SEO Experts and fall short. Be skeptical if they say these key words. ( we will get you to number one) I do not know why but they all say that?? must be a selling point?
There is no college that teaches what i know, so if your big corporation reading this and yet have an ad out for 4 year bachelor degree blah blah blah. save it There has to be passion from the folks you work with to have a genuine interest in getting your rank up. There are many marketing firms that also try to hire me and i will not work with them and here is why. You sold it you do it. I could keep on with my rant, but let;s move on to the what.
What Does SEO stand For?
Simple: Search Engine Optimization
What is SEO Writing?
That is a way to tell Google what you are writing about. You have to remember there is so many sites out there not one person can read all this stuff. So they send out spiders to crawl your siteto find out what you have. And there are certain things google is looking for in a site IE Keywords Now if you do not know what a keyword is we will use and example. Betty has a flower shop but does not know how to let Google know this. So she has someone build her site but there is no mention of flowers anywhere??? You must remember that site builders do not really do SEO. There are things you need in your site from content (which should mention flowers) But not to much! And Meta Description’s
And your Pic’s should have Keywords in them as well (most do not do this) There are other things as well from certain tags etc that help with all this as well. I hope this helps get you on the right track.
Why SEO Is better than PPC?
Well plain and simple, would you rather get traffic for free or pay for it? Seems like most folks would rather pay for it. That is why Google does billion’s of dollars every year in ads. And if folks would just take the time to get there site right they could get that traffic for free. But hey i get it who the hell do you trust to do that kind of work for you? Me!
Why SEO Does Not Work!
Love that one so much i could cry really. I have heard that line for years, But it does matter and even more these days than ever before. Do you think it is funny that when ever you type insurance into Google progressive shows up number one? Do you think that was an accident? Hell know they have a great team and love to hold that number one position. It brings them a ton of new clients every year. But it is sort of like the glass half full thing, you know what the hell i am talking about.
You can see i answered just a few questions from each one of these and i do hope that it has helped you with some of the questions you might have. If not ? come back this site is geared toward the DIY SEO and should help you with some of the questions you may have. I wish you all the best on your journey and hope this Holiday Season finds you in great Health and Wealth my friend.